The horticulture farm Flúða-Jörfi has extensive outdoor cultivation in Hvítárholt. Great care is taken to preserve soil quality, and crop rotation is practiced, with alternate growing of cabbage and carrots on the one hand and corn on the other.
Corn is cultivated on the land for two to three years, and then cabbage is planted for a few years before going back to corn.
The land is thus utilized in an environmentally sustainable way, and the soil is not depleted. We grow 50 tons of broccoli, 50 tons of white cabbage, 30 tons of red cabbage, 20 tons of cauliflower and green kale,
200 tons of carrots and 30 tons of rainbow carrots– producing in total more than 380 tons of vegetables in a year.
Our greenhouses in Flúða-Jörfa, where bell peppers and tomatoes are grown year round, all have electric lighting and cover an area of 5000 m2.
They are heated with water from geothermal sources, and organic products are used for pest control.
During the harvest season, bell peppers are cut from the plants twice a week, packaged the same day, and sent to market.
Organic products are used in cultivation and bees pollinate the flowers, which helps produce bigger and juicier fruit. Annual production comes to approximately 100 tons, which amounts to about 400 thousand bell peppers.
The Flúða-Jörfi garden center is heated with water from the Flúðir district heating system. A plentiful supply of hot water is an essential condition for cultivation of this kind. In addition to fertilizer and pure water,
there is carbon dioxide (CO2) supplementation in the greenhouses in order to optimize crop yield. This together with sunlight, supplementary artificial lighting, and hard work has made bell peppers part of the varied range of vegetables now grown in Iceland.
100 tons of tomatoes are also produced at Flúða-Jörfa.